Our Mission — Your Growth

What Exactly Does “Arscientia” Mean?

Our name is tied directly to what we do. Arscientia is a combination of two Latin words:

ars, which means technique, craft, or art

scientia, which means knowledge, skill, or science

Arscientia's goal is to bring both art and science to your strategic planning. We combine creative, impactful branding and messaging (the art) with rigorous, precise algorithms and workflows (the science) to design customized programs that create profitable growth for your company—both today and with strategic planning that captures emerging opportunities. 

Marketing Strategy is in Our DNA

Part of the "art" in marketing is selecting the relevant data and discarding the irrelevant data. And a major part of the “science” is to enable companies to become market leaders through quantitative decision making.

At Arscientia, we deliver both. Arscientia’s team members all have technical degrees and decades of experience in B2B marketing. We use this experience to bring engineering and scientific principles to build strategic, actionable marketing goals for our clients. 

Bringing Our Experience to Your Growth Strategy

In today’s rapidly changing business environment, your organization must have a long-term vision and means to achieve your objectives. This is the essence of strategic planning and should be an integral part of your business process.

Conventional strategy planning processes typically yield long cycle times, inefficient delegation, mismatch of efforts, inefficient use of senior management’s time, inconsistent communication, narrow vision, and finally, a de-optimized product portfolio.

We founded Arscientia in 2001 on the premise of providing strategy solutions that resolve these challenges for today’s businesses. Arscientia’s proprietary (patent pending) methodology will provide your organization with a customized go-to-market strategy. Arscientia’s methodology gives your team of executives the tools and confidence to create your own strategy while teaching you best practices. 

The result? A well thought-out strategy, readily communicated through consistent documentation, understood by everyone in the organization, and actionable through a prioritized dissemination plan.

Strategy does not rest exclusively within the planning department—it is everyone’s job in your organization. We ensure effective implementation by involving as many executives in the strategic planning as possible, and by surfacing and addressing different opinions and assumptions. 

Arscientia’s methodology facilitates your executive team through each task to create your own strategy while teaching best practices. Ultimately, our methodology integrates separate best practices in a coherent manner, while allowing ample time for reflection. 

Your company is assured a more definite Consistency of Purpose—both today and into the future.