Company Market Fit (CMF)
B2B technology companies use the Company Market Fit process to rank markets by the greatest profit potential
The CMF process:
- aligns your company with the market(s) which have the greatest profit potential
- select your competencies and markets so that you can obtain the #1 marketshare
- executes a quantitive decision process, to enable company wide alignment
We lead the executive team through a review of the current "as is" status. Together we will complete a broad, unbiased and quantitive analysis of the markets. Next we rank markets based upon where the greatest opportunities are, and select the markets to pursue. We create a strategic plan that communicates the goals in a transparent manner throughout the organization, inclusive of strategic initiatives. We align and prioritize company resources around the greatest opportunity.
The Company Market Fit is analogous to Product Market Fit.
Contact us to receive a presentation on our proprietary process and tools.
“It seems very clear to me that in an enterprise, if everybody concerned is absolutely clear about the goals and directives and far purposes of the organization, practically all other questions then become simple technical questions of fitting means to the ends.”