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Consistency of Purpose© 2.0 (CoP)

To select the markets, customers, and actions which will contribute the greatest possible company profit

We lead the executive team through a review of the current "as is" status. Together we will complete a broad, unbiased and quantitive analysis of the markets. Next we rank markets based upon where the greatest opportunities are, and select the markets to pursue. We create a strategic plan that communicates the goals in a transparent manner throughout the organization, inclusive of strategic initiatives. We align and prioritize company resources around the greatest opportunity.

The Consistency of Purpose © (CoP) process:

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Analyzes Opportunities

Establishes a Vision

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Market Segmentation

Product Portfolio

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Implements Strategic Initiatives


The COP © methodology optimizes your strategy by:

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Planning Continuously and Iteratively

Building Team-Work

Disseminating a Communication Plan

Ensuring Consensus on
Resource Allocation

Integrating Vision with Account Management


Contact us to receive a presentation on our proprietary process and tools.

The Consistency Of Purpose methodology has allowed Cymer to capitalize on our technology to achieve worldwide market leadership by aligning our resources and actions with our customers’ needs.
— Pascal Didier President & COO of Cymer Inc.